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Revolutionization of Indian Fashion Industry Lucknow Chikan Anarkali Saree, Kurtas

With the conclusion of the 20th century actually came the end of all hoopla and hype that has created a pragmatic and practical environment and has in fact given a more colorful and stable representation of the fashion business. It must be noted that in the 60s and 70s, the fashion scenario in India was not exactly colorless. In reality, it was graceful, stylish, and very exciting. There were no models, designers, or fashion design labels, that the nation could display proudly. The overall value of apparel was evaluated by its fabric and style and not by which company or person made it. 

In the 60s, churidars, high coiffures and tight kurtas were a fashionable trend among women. It was a period full of naughtiness and jubilation in arts and cinema and music, manifested by freedom from restriction and cheerful acceptance of the latest types of materials like coated polyester fabric and plastic film. The 70s era saw an increase in the export of conventional materials outside India and within. Thus, international fashion came in India before MTV culture with bell-bottoms, flower prints, and bold colors. Synthetics turned voguish and discotheque culture made an impact on the Indian fashion market. 

 Lucknow Chikan Anarkali Lehenga, Saree

The first fashion outlet or boutique opened in Mumbai in the early 80s. During that period, garments were sold in the market for a four-figure price. The 80s was the period of self-consciousness and international brands became popular. Silhouettes became masculine in India too and Lucknow Chikan Anarkali was designed with bold designs and colors. With the arrival of designer stores across metropolitan cities in the country, the refined and graceful fashion design culture was really a massive trend among the Indians along with heavy price tags. Certainly, apparel with the heavy price was actually at the bottom level of fashion but customers instantly transformed into the high-level fashion fold. They were confident that the word ‘graceful fashion design’ means the garment had to include a high price tag.

Traditional garments like lehenga, Anarkali, Lucknow Chikankari saree, Lucknow chikan suits, and even dupatta were sold in the marketplace at a higher price because fashion designers had made up their minds to get themselves observed by making showy garments and getting associated with high-profile events, celebrities, and right shows. Later, fashion shows moved to competitive events or occasions each trying to outperform the other in media coverage, guest list, and theme. For any newcomer or beginner, the fashion business was actually the number one of the most preferred professional art during that time.

For the international fashion industry, India is in fact a big exporter of quality fashion accessories and fabrics. All over the globe, Indian ethnic outfits such as Lucknow Chikan Kurti, Lucknow chikan kurta, and even materials are believed as a significant aspect for garment manufactures and fashion houses. In fabrics, while obtaining or procuring fashion wear, India plays a significant role as one of the largest players in the global fashion arena. The country’s strengths not only bet on its traditions and ethnic roots but also on its fabulous raw materials. Across the world, India is the second-largest producer of top-quality cotton, the fourth-largest producer of synthetic fibers, and the third-largest producer of quality silk. 

In the global market, Indian fabric industries and garments have many fundamental facets, which are compliant with respect to raw material, cost-effectiveness to develop, fast adjustment for selling along with an extensive range of preferences in the overall designs of garments like with beadwork, sequin, Lucknow Chikan Anarkali, Lucknow Chikan, zardozi, Lucknow Chikan Dupatta, etc. At the same time, the country has a vast pool of highly skilled workforce. The nation provides these stylish and elegant apparel to international fashion brands at competitive prices with a short lead time.